Classic book cover redesign turns into nationally sold magic book series.
Initially, this project was conducted during my first semester of college.
The goal was to redesign a classic book cover by representing the story in a completely unique and stylized manner.
I started the project by exploring three different styles and themes that relate to The Great Gatsby. Then, I chose the best cover out of the three explorations that best represents a cohesive theme and applied it to an entire book sleeve.
After many iterations and critiques, I posted it online to showcase the design.
Josh Zandman, a magician hobbyist and Grammy-award winning artist (Piano on Kanye West, College Dropout), reached out with the intent of licensing my book cover design for his new magic trick book. I accepted the offer and reformatted the book to match his desired format.
Josh later notified me that Theory11.com will sell the book on their website. It is available for purchase at https://store.theory11.com/products/gatsby-book-test
Theory11 is one of the biggest magic sites with notable clients including JJ Abrams, Jimmy Fallon and many others.
Josh Zandman and Theory11 were so impressed with my work that they wanted me to design another book cover for a similar magic trick, only this time for the novel
The Adventures of Sherlock Holmes.
Sherlock's violin is the focal point of this cover design because it signifies moments of reflection and calm after intense cases.
After Sherlock Holmes, my next task was to design a new book cover for The Scarlet Letter by Nathaniel Hawthorne. The first few iterations directly coincided with the prior book cover designs.
Left: To represent the theme of betrayal, A heart is flipped backwards and the main character have their backs turned on each other. Overall the formation of these elements forms a hidden "A" shape.
Center: Figure and Ground relationship with the main character and her baby inside the "A".
Right: Highlights "A" and is placed where it is located on the main characters chest.
Ultimately, however, the design had to adapt directly to the subject and mood of the story. In result, the final cover design conveys a vintage feel in a modern and eloquent manner.
My goal was to redesign classic books covers in a modern and unique way that would appeal to younger audiences. Classic novels are filled with great adventure and lessons that apply to modern society. Each cover was created with the intention of constructing a unified and cohesive style. These elements include dark backgrounds, warm gradients, and textures.
More cover designs are coming soon...